Master Thesis Intern

Compétences: User Research

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Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Testing and benchmarking are essential for developing AI models. However, most AI benchmarks measure performance on predefined tasks, with limited insight into interactive experiences such as games. New methods are needed to evaluate AI within the player experience.

The Player Experience Inventory (PXI) is a validated, open-access method grounded in Human-Computer Interaction (HCI) and Games User Research (GUR) for measuring gameplay experience.

Current Player Experience methods rely on post-gameplay questionnaires. Emerging games generate content dynamically, making experiences contextual and hard to predict. New methods must capture context, adaptation, social interaction, coherence, and memorable moments, combining subjective feedback with behavioral data.

The objective of the project is to research, investigate, and prototype an extension of PXI for evaluating dynamic and AI-driven game experiences. The outcome will be a working prototype, empirical evaluation, and recommendations for Player Experience testing at EA.

References: https://playerexperienceinventory.org/

Contact: ktollmar@ea.com

Web: https://www.ea.com/seed

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.